Tuesday, June 7, 2016

Financial Times: Global Souls to Run Global Company - Human Capital Alliance Inc.


Managers at international businesses must expect to move country regularly. Could this help create a class of cosmopolitan, constantly mobile workers?

Nick Leeson, the legendary destroyer of the 233-year-old Barings Bank, was by his own admission naive, immature and unworldly when he was working in Singapore in the 1990s.

Left unsupervised he secretly ran up £830m in trading losses before he was discovered. Barings was subsequently sold to a Dutch bank for £1.

Raw pride and a reluctance to admit that he was failing stopped him telling anyone about his rapidly climbing losses, he explained in a recently published book.

Mr. Leeson did not claim to be discombobulated by working in an alien environment, indeed he enjoyed the tropical social life. But he has said that if he could put the clock back, he would not have got on the plane to Singapore.

How many of today’s budding global warriors will end up wishing that they too had not “got on the plane to Singapore”?

Until a few years ago the expatriate executive was widely understood to be someone acquiring a building block of career experience that would benefit him or her and the company.

In the last few years the spread of globalization has reached the point where businesses in global markets now expect their managers to relocate with few guarantees for the future on either side. Increasingly these move-able executives will be Asian, particularly Indian and Chinese, as regional domestic Giants reach out into the world.

The old-style western expatriate has not always been appreciated. The 19th century British Prime Minister, Lord Palmerston, said that when he required advice in handling a foreign country he would ask a 20-year expatriate for his opinion and then do the opposite.

But at least in the 19th century working overseas was considered a high risk gamble at best or akin to taking holy orders. It was rarely – as today – deemed ordinary and easy.

In external appearance most modern businesses, superficially shaped by similar management solutions, tend to look familiar. But the reality is that diverse cultures, histories and stages of development make the intramural corporate experience very different, at least in emerging economies if not everywhere.

Western executives are increasingly attracted by the monetary and intangible rewards offered by ambitious Asian groups. At the same time, established global businesses blithely talk of building up diversified multinational managements made up of staff holding a variety of different values and attitudes.

“Some people love the speed of it, the variety and excitement and the opportunity. But there are others who really don’t welcome this and do not relish what’s going on,” says Edwin Sim, managing director of Human Capital Alliance, a consultancy.

“You have to know what kind of person you are. Modern management is tricky enough in one’s own culture. You need energy, flexibility and a certain toughness to do it in another country,” he adds.

Conventional academic preparation might help an executive avoid becoming another Nick Leeson (who had no formal training), but will probably do little on its own to unravel exotic business practices.

India may be poised to overtake the US as the world’s biggest producer of MBAs, but that doesn’t mean a foreign MBA will be able to spring open business mysteries that remain as delicately localized as they ever were, says Jane McKenzie, professor of management knowledge and learning at Henley Management College in the UK.

“That’s not the way education works. We provide a set of business tools and logical rigour. Ultimately our students have to take what is valuable for them out of the course and adapt that for local conditions,” says Prof McKenzie. “Anyone who claims paper qualifications are a panacea is a fool or a charlatan.”

Academic research has unsurprisingly found that expatriates with the most positive and flexible attitudes flourish best. A PwC Study discovered, less obviously, that almost two-thirds of foreign assignment failures were blamed by companies on the mismatched expectations of their executives.

Manifold factors can cause a clash between an expatriate’s pre-arrival assumptions and the reality, some only tangentially related to the work culture, such as climate, isolation or problems with a spouse.

Findings like this have encouraged some experts to conclude that a cosmopolitan managerial class, effortlessly confident in a multinational environment, must emerge to serve global business. Some argue that tomorrow’s managers will be “global souls” who habitually dabble in multiple cultures, to use travel writer Pico Iyer’s phrase.

The management pundit John Adams has suggested that such future internationalists will evolve while accompanying their parents on overseas postings.

So is a self-perpetuating managerial class destined to run global business?

Perhaps not. Languages and international experience are valuable but not everything, says Anders Lundquist, managing director of Bangkok-based headhunter Pacific 2000. “If an executive is at ease with himself, confident in his expertise and willing to adapt, he can go far. It’s a matter of character and energy, as it always has been,” he says.

A recent study by Erasmus University, Rotterdam, found that if a manager could survive the first six months in a foreign country without undue strain, the chances of eventual success were high. If, however, the shock of arrival was not quickly controlled, executives often became demoralized and foundered.

“The world is everybody’s oyster in the longer term,” says Prof McKenzie. “When logistically there are no management barriers left, we will be left with cultural differences.


“Whoever manages the space between these cultural differences is doing something important.

Thursday, June 2, 2016

Risk Manager - Payment Services

Reporting to the regional head, this newly created Risk Manager headcount is responsible for all domestic/regional risk underwriting with new on-board clients, as well as their subsequent risk rating and analysis.

My client is one of the largest global payment service providers with an expanding operations in Hong Kong and the APAC region. In order to cope with the recent expansion, this Risk Manager opening is created to focus on all merchants clients portfolio within the the Greater China region.

Main Responsibilities

- Underwrite new merchants and determine the associated risk and required security deposit

- Review existing merchants with default risk rating mechanism to ensure they act in line with the regional risk policies and procedure

- Support critical changes made on existing accounts and their corresponding risk add-ons and settlement caps

- Assist fraud, compliance and monitoring functions in formulating regional strategy, process and execution

- Support internal sales professionals on business visits and provide risk management training upon request

Requirements

- Degree holder with minimum 4 years of risk underwriting experience in payment and/or credit card industry

- Extensive experience in portfolio management and credit risk reporting are must

- Advanced knowledge in financial analysis is needed

- Fluency in Cantonese and English are required while Mandarin will be an advantage

- Around 10% of travel are required


To apply, please click on the appropriate link. Alternatively, please do not hesitate to contact Dennis Cheng on +852 2232 3442 for a confidential discussion. Please note only shortlisted candidates will be contacted directly.

Wednesday, May 18, 2016

Ng Lee Associates Acountants Singapore, Consulting

Other Services

Litigation Consulting and Support Services

- Bankruptcy assistance
- Forensic accounting
- Research and testimony

International Business Advisory Services

- International tax and business structuring
- Management advisory services and consulting
- Operations management and inventory control
- Profit enhancement consulting
- Risk management


Manufacturing and Related Business Advisory Services

Thursday, May 12, 2016

Hill & Associates Ltd, Fraud Prevention & Integrity Risk Management, Corporate Intelligence: Contact Us




Hong Kong
(Headquarters)

Room 1701-08
Tower 2, Times Square
1 Matheson Street
Causeway Bay
Hong Kong

Tel: +852 2802 2123
Fax: +852 2802 2133

China

Hill & Associates (PRC) Ltd.
6A, Huamin Empire Plaza
No. 728 Yan An Road (W)
Shanghai 200050
China

Tel: +86 21 5238 5599
Fax: +86 21 5237 1693

India

Hill & Associates India Pvt. Ltd.
Tower A, 5th Floor
Unitech Cyber Park, Sector 39
122002, Gurgaon, Haryana
India

Tel: +91 124 454 5454
Fax: +91 124 406 0137

Indonesia

PT Hill Konsultan Indonesia
Gedung Setiabudi 2
Lt. 3A, Suite 3A05
Jl. H.R. Rasuna Said Kav. 62
Karet Setiabudi
Jakarta Selatan, 12920
Indonesia

Tel: +62 21 522 8811
Fax: +62 21 522 1165

Malaysia

Hill Risk Consulting (M) Sdn. Bhd.
Lot 4 & 6, Jalan 225, Section 51A
46100 Petaling Jaya
Selangor
Malaysia

Tel: +603 7960 2988
Fax: +603 7960 5312

Singapore

Hill & Associates Risk Consulting (S) Pte. Ltd.
51 Cuppage Road #10-18
Singapore 229469

Tel: +65 6738 1278
Fax: +65 6738 0187

Thailand

Hill Risk Consulting (Thailand) Ltd.
11th Floor
Charn Issara Tower 2
2922/205-206, New Petchburi Road
Bangkok 10310
Thailand

Tel: +66 2020 2699
Fax: +66 2020 2690

Vietnam

The Representative Office of Hill Risk Consulting (Thailand) Ltd. in HCMC Vietnam
Unit 212, 2nd Floor
Harbour View Tower
35 Nguyen Hue Street
District 1, Ho Chi Minh City
Vietnam


Tel: +84 8 3915 3353

Monday, May 2, 2016

Hill & Associates - Security Risk Management: What We Do


Operating in a volatile business environment means challenges can spring up without warning. Deep local knowledge allows us to react swiftly and effectively, no matter where, how or why the crisis has arisen.


·         Carry out a series of threat, vulnerability and risk assessments across a portfolio of hotels
·         Design and train crisis management plans for relevant business risks covering information or cyber security, fires, floods, medical emergencies, earthquakes, civil unrest and bomb/terror threats
·         Manage security and logistics for a corporate event with thousands of attendees
·         Protect personnel during periods of transition, downsizing and restructuring
·         Assess locations and evaluate facilities’ access points, perimeter and environment
·         Provide comprehensive crisis planning, training and including risk assessments for many international schools across Asia

Our Capabilities


Crisis Management
- Risk Assessment & Contingency Planning
- Crisis Management Training & Support
- Business Continuity Risk Management

Operations & Facility Risk
- Threat, Vulnerability & Risk Assessment (TVRA)
- Security Review
- Technical Security Design
- Capital Projects Risk Management
- Supply Chain Risk Management
- Technical Surveillance Countermeasure (TSCM) Services

Travel & Event Risk Management
- Risk Assessment & Review
- Travel Facilitation & Support
- Venue and Event Planning & Support
- Executive, Personal & Family Protection

Corporate Intelligence

Counterparty Risk
- Due Diligence and Investment Appraisal
- Strategic & Market Intelligence
- Executive Profiling and Vendor Screening
- Pre-Employment Screening
- Shareholder Action Services
- Litigation Support

Fraud Prevention & Integrity Risk Management

Integrity Risk
- Fraud & Compliance Risk Training and Management
- Fraud and Corruption Enquiries
- Litigation Support

Brand & IP Risk
- Risk Assessment and Controls Review
- IP & Trade Secret Protection
- Intelligence Gathering and Analysis
- Program Design and Enforcement Actions

Risk Information

·         GIS (Global Intelligence Service)
·         Country Risk Reports
·         Commissioned Reporting

Cyber Security

Cyber / Information Security
- Incident Response and Planning
- Bespoke Advisory Services
- Risk Assessment, Controls and Security Review
- Technical Security Design
- Cyber Situational Awareness
- Threat Intelligence
- Training and Workshops

- Perimeter & System Hardening and Application Security Testing
- Penetration Testing and Vulnerability Assessments
- Digital Due Diligence, Expert Witness Services
- Computer Forensics and Digital Preservation
- Data Recovery and Secure Destruction


Thursday, April 28, 2016

What They Are And Who Goes There

This article was originally on GET.com at: 10 Tax Havens In The World - What They Are And Who Goes There

Almost every country in the world, including Singapore, subjects its residents to taxes. The question has always been how high or how low the tax rates are for the particular year. If you’ve been following the news on the Panama Papers, then you would know that some of the wealthiest people in the world are being suspected of not paying these taxes, all in the name of preserving their wealth.

On one hand there are countries with the highest personal income tax rates in the world and then there are countries with the lowest personal income tax rates. But tax havens are a whole new ball game altogether. We at GET.com are going to try our best to shed some light on this topic.

What Is A Tax Haven?

A tax haven is basically a country with a very low tax rate which sometimes even reaches 0%.

Remember that scene in The Wolf of Wall Street where they stashed a few hundred million dollars in cash in Switzerland? That was no coincidence.

Nations like Switzerland and Luxembourg, were once considered tax havens.

For Switzerland, this changed in 2014 when they were forced to close their tax loopholes.

Currently, these 10 countries are considered to be tax havens - and it's not so easy to become a resident in any of them!

1. Brunei Darussalam

To be considered as a resident in Brunei Darussalam, you have to reside there for 183 days or more within the tax year.

2. Anguilla

To be considered as a resident in Anguilla, you must have been legally residing in Anguilla for 7 or more years.

3. British Virgin Islands

To be entitled to no tax at the British Virgin Islands, you have to apply for rights to reside long term because of either local employment or self-employment, or if you are starting a business.

4. The Bahamas

There are many criteria which enable you to apply for residency in The Bahamas. One common way is for financially independent individuals or investors to be legitimate owners of a residence in The Bahamas. According to their Ministry of Finance website, those who purchase a residence for BS$1.5 million or more will get speedy consideration!

5. Panama

In Panama, you have to obtain a Temporary Permit before obtaining a Permanent Residency Permit. Once you have the residency permit, you have to reside in Panama for at least 5 years before you can apply for Panama Citizenship.

6. United Arab Emirates

To be a resident of the United Arab Emirates, you have to apply for a residency visa, which has a 2 year validity period. During the 2 years, you must enter the country once every 6 months.

7. Cayman Islands

To be a resident in Cayman Islands, you have to have been living there legally for at least 8 years.

8. Bermuda

Before applying to be a resident in Bermuda, you have to have been living there for at least 10 years, among other requirements.

9. Island Of Sark

To be a resident on the Island of Sark, you must live with a an existing Island of Sark resident.

10. Monaco

In Monaco, you have to go through certain processes that will take about 12 years before you can apply for a privileged residence card, which is valid for 10 years. Upon obtaining this privileged card, you have to spend at least 6 months and one day in Monaco every year.

Who Goes To Tax Havens?

Most of the time, those who are interested in these countries are people or businesses with large amounts of money who want to escape the high tax rates back at home. Wealthy people mostly find themselves stowing away their cash in these countries.

For example, British Formula One drivers, Jenson Button and Lewis Hamilton both reside in Monaco. Instead of having to pay the usual United Kingdom income tax rate of 45%, because they are domiciled in Monaco, they are not required to pay taxes.

However, to move your money to these tax havens, is no simple feat. You have to be able to legally set up a corporate structure within the tax haven country, or be domiciled in that particular country.

These processes though, are not that simple. There is a lot more that goes into setting up a corporate company in these tax havens than meets the eye.

Is Singapore A Tax Haven?

The answer to that is, somewhat. Look at it this way, a tax haven is defined as a country with a low or no tax rate.

In Singapore, those who earn within the highest tax income bracket, or above S$320,000 per year are only taxed 20%, which is significantly lower that most other developing countries like the U.S. (income tax rate of 55.9%) or the United Kingdom (income tax rate of 45%).

Singapore also has a low corporate tax rate and doesn’t put a levy on capital gains. So when you take this combination and put it together, it’s easy for the people earning above S$320,000 per year, to think of Singapore as a tax haven.

However, since the UBS tax evasion case which occurred last month, the U.S. has been paying close attention to Singapore’s bank secrecy laws.


But while the US Internal Revenue Service (IRS) is clamping down on countries that remotely resemble a tax haven, they seem to have forgotten a haven of their own - the state of Delaware, which is home to no less than 285,000 businesses that are looking for a place to hide from tax rates.

Monday, April 25, 2016

Singapore Airlines: Blazing a Trail With Commitment To Excellence


Imagine a world that combines incomparable exclusivity, innovation and style; interiors designed by James Park Associates of Orient-Express fame, luxe linens by French fashion house Givenchy and decadent powder room amenities from L’Occitane en Provence. Sounds like you’ve just entered a 5-star hotel or villa, right? Think again. This is the new First Class luxury experience from Singapore Airlines, where little expense has been spared to ensure travelers enjoy a restful and memorable in-flight journey.

Having come a long way since their founding as a regional airline in 1972, Singapore Airlines enjoys status as one of the most respected travel brands around the world with destinations spanning six continents and a reputation as an industry trendsetter. Ever striving to provide and improve upon already high standards of care and service that customers have come to expect, Singapore Airlines raises the bar even higher with upgraded First Class travel on all B777-300ER aircraft. More than ever before, passengers are indulged in the finest air traveling experience in the world.

Personally handpicked to redesign the first class experience to meet modern expectations of flying, renowned hotel and transport interiors designers, James Park Associates, met the challenge to create a first class cabin that exudes sleek styling as well as a calming mix of pure forms to strike a balance between contemporary chic and traditional comfort. Based in London and Singapore, James Park Associates is the creative talent behind such iconic hospitality projects including St. Regis Hotel & Residences in Jakarta, the Taj Mahal Palace & Tower in Mumbai and The Pierre in New York City.

Exquisitely upholstered with light tan and acorn leather, each seating area is finished with mahogany wood trimming and leather stitch lines to bring out the look and feel of classic high-end furnishings. The color scheme is warm and rich, a perfect complement to the most spacious seat in the sky, as passengers luxuriate in just 8 stately First Class seats per cabin; providing customers with enhanced privacy, personal attention, unparalleled convenience and state-of-the-art entertainment and technology.  Whether working, dining or relaxing, First Class travelers are free to go about their in-flight activities in any preferred posture, just as they would at home. Do you sleep on your back, your side or on your stomach? On Singapore Airlines it doesn’t matter as by night, each seat converts into a generous full-flat bed so that you have the choice to rest in your most natural sleeping position. An exclusive turn-down service transforms each seat into a heavenly oasis with luxurious soft furnishings including down filled-mattress, duvet and pillow designed exclusively for Singapore Airlines by Givenchy; the legendary fashion house that dressed many of the world’s most famous women including Lauren Bacall, Princess Grace of Monaco and Audrey Hepburn.

Your utmost privacy is paramount, so each seat is designed with a fixed back shell that extends to the sides of the seat. To lessen multiple visits to the restroom, a personal vanity area has been added to each seat to enable customers to freshen up without getting up. To create more headroom, overhead stowage space is removed and relocated to space under an ottoman designed to accommodate a standard cabin bag and equipped with a light for easy viewing. Other conveniences include storage space for gloves, wallets and books and magazines. First Class customers on selected long-haul flights receive a stylish Givenchy sleeper suit and suede slippers to lounge in comfort while onboard.

Onboard each Airbus A 380, an exclusive collection of just 12 ‘SkySuites’ has been created for the distinguished few. Transforming into a flat bed at the touch of a button, an air mattress in the cushion inflates to even out gaps in the cushion’s contouring to ensure the customer is fully supported. Little touches make all the difference and include a stationary drawer containing writing paper, postcards, envelopes and pens; a personal coat closet with wardrobe lights, a sleek 23-inch LCD screen and adjustable reading and dining lights. A brand new product for the airlines, the hallmarks of each SkySuite is sophistication, luxury and comfort as each private suite is appointed with sliding doors and self-adjustable roller-blinds, so the customer can have control over his or her level of privacy. Each suite is outfitted with an artisan crafted leather chair, upholstered by world-renowned upholsterer Poltrona Frau, one of the most famous ‘Made in Italy’ brands since 1912.

In their Singapore hub, First Class service begins on the ground, where passengers enjoy a level of service previously found only in the best hotels. Pamper yourself with a relaxed curbside greeting and premium check-in reception at Changi Airport where a team of senior passenger-relations officers meet you upon arrival to assist with check-in formalities. Elegantly appointed, the First Class check-in lounge is detailed with marble, wood panels and embossed leather.

Created to reflect the best in dining trends across the world, their First Class inflight dining service features an exquisite menu created by an International Culinary Panel where every meal is complemented by a selection of fine wines and Champagne hand selected by the their very own panel of wine experts. Expect a culinary feast, for both eyes and palate, as tantalizing signature dishes are designed to delight even the most discerning taste buds.

Comprised of award-winning chefs from the culinary capitals of the world, the International Culinary Panel was formed in 1998 to work with the airline’s own chefs to help create the most innovative menu found in the air. The panel consists of eight specialists from France, Singapore, the USA, India, Japan and China. To enrich the Chinese food selection onboard, Chef Sam Leong from Singapore is renowned for his ability to give Chinese cuisine a modern touch with the use of Western and Asian spices. He has received numerous accolades that include a number of World Gourmet Summit Awards of Excellence. Sanjeev Kapoor is an internationally recognized chef, TV host, author of many best selling books, restaurateur and winner of several culinary awards whose innovations in Indian cuisine have made him a household name in India and abroad. Known for her inventive and distinctly Californian style with preparations rooted in classic culinary traditions, Suzanne Goin is the chef and restaurateur of three award-winning restaurants including Lucques, A.O.C. and Tavern. One of the very few chefs able to discuss Japanese cuisine from a global perspective, Yoshihiro Murata’s creations are famed for their subtle French accent. His restaurant, Kikunoi, which has branches in Kyoto and Tokyo, was awarded three Michelin stars in 2010.

With the help of this expert team, customers can look forward to an exquisite dining experience. Little perks help make you feel like you’re in a world-class hotel instead of on an airplane. On flights of four hours or more, you have the flexibility to dine whenever you prefer, to select or skip courses as you wish. As part of their World Gourmet Cuisine selection, travelers have the option of pre-selecting a main course dish of their choice from the  ‘Book the Cook’ service available on all flights departing from Singapore and selected flights arriving into Singapore. Mouth-watering dishes include the Warm Cajun Spiced Prawns with baby romaine salad, smoked scarmoza cheese and ranch dressing, Seared Lamb Loin with salsa verde, Lyonnaise onion, aioli and bacon and Boston Lobster Thermidor sautéed in butter, flambéed in brandy, sprinkled with cheese and served with a creamy mushroom sauce, garlic and spicy mustard and buttered asparagus. All meals are served on Givenchy-designed fine bone china and glassware. In addition, unique Asian culinary offerings ranging from Kyo-Kaiseki and Shahi Thali to the popular Singaporean ‘Singapore Chicken Rice’ are presented in service ware specially designed to enhance the authenticity of these dishes.

For grazers, an array of savory and sweet items including freshly baked cookies, Asian noodles and fresh fruit are available to snack on at anytime. A wide range of gourmet bread rolls including ciabatta, focaccia, sesame seed Kaiser rolls and kalamata olive bread are accompanied by four flavors of extra virgin olive oil including extra virgin, balsamic vinegar, truffle and basil. For coffee aficionados, enjoy a wide selection of international offerings from Brazil, Colombia, Kenya and Jamaica.

Selected by some of the world’s most sought after palates and celebrated masters in their field, customers on Singapore Airlines enjoy wines from the very best vineyards. Sourced from many of the globe’s most famous wine regions, the airline conducts two formal tastings annually in Singapore where up to 1,000 bottles of red and white wine, Champagne and Port are sampled by expert consultants in blind tastings with concealed bottle labels. Wines are judged on appearance (color and clarity), bouquet (smell) and palate (taste). Wines are also assessed on their ability for drinking on board an aircraft where the atmosphere tends to be dryer.

Imagine being one of three world-renowned wine experts that make up the airline’s expert panel; committed to ensuring only the very best is served on board. Michael Hill-Smith is a wine consultant, wine judge, writer and commentator. In 1988, he became the first Australian to pass the rigorous Master of Wine examination and won the Madame Bollinger Tasting Medal that same year. He established the highly rated ‘Shaw and Smith’ winery with his cousin Martin Shaw in the Adelaide Hills in 1989. As the current Australian Regional Chairman for the Decanter World Wine Awards, Smith has extensive tasting experience in numerous international and Australian wine shows.

Jeannie Cho Lee is the first Asian to be awarded the title ‘Master of Wine’. She is a wine critic, judge, educator and the award-winning author of Asian Palate. Her book won the Gourmand award for Best Food and Wine Pairing Book in the World and was shortlisted for the UK’s prestigious Andre Simon award. She is a consultant for Galaxy Macau and in 2009 was awarded the Vinitaly International Award for her contributions to the wine industry by the organizers of Vinitaly, the largest wine trade fair in the world. Originally from London, Steven Spurrier is a leading authority and author on wine. His illustrious career includes founding the first Paris wine school, L’Academie du Vin. He created and manages the Christie’s Wine Course and is Consulting Editor for Decanter Magazine. In 2011, he was inducted into the Wine Media Guild of New York’s prestigious Wine Writers’ Hall of Fame in recognition of his achievements as a wine author, journalist and educator. He has contributed to Singapore Airlines as a wine consultant for over two decades.

Acting upon the panel’s advice, Singapore Airlines stocks up reserves for serving in the future. Their favored Champagnes include Dom Perignon and Krug Grande Cuvée. Specially featured wines include Grand Cru Red Burgundy from France, Cloudy Bay Sauvignon Blanc from New Zealand and Second Growth Red Bordeaux. To aid in the overall experience, the cabin crew are also taught the essentials of wine appreciation during their initial training, including how and where different wines are produced as well as the unique characteristics of different wines. Those interested in acquiring more wine knowledge may progress to advanced courses conducted by wine professionals. And to top it all off in keeping with their tradition of excellence, Singapore Airlines is an Approved Programme Provider for the UK’s Wine & Spirit Education Trust’s Intermediate and Advanced Certificate in Wines and Spirits. Selected crew with the necessary certification may go on to become Singapore Airlines Air Sommeliers, providing professional wine service to customers and promoting wine knowledge amongst fellow crew members to ensure a well rounded experience for all onboard.